For my Education class I have to make an ad campaign with a logo to recruit and retain teachers. I am not very creative :[ and I am not sure what to do so I was wondering if anyone has some good ideas for me <3 Here is the assignment:

Madison Avenue
Due to the growing need to recruit and retain teachers, a Madison Avenue public relations firm has contributed a large part of its advertising budget to draw quality people into teaching. For this activity develop an ad campaign that both attracts candidates and promotes the professionalism of teaching, based on the Standards. Things to emphasize:
* Campaigns tend to have a logo, a punchy message, and a slogan that grabs the intended public.
* All ads must be based on fact. Consider current geographic and economic realities. Use the standards.
* Make sure ads have a defined target audience.


I am thinking about leaving education and using the digital media side of my degree. I have done a few logos and posters for small private businesses. I have been job hunting..but would like to know ..how did you other graphic artists find your jobs. ..are agencies a consideration…???
Any skills in particular I need to consider adding in addition to
adobe creative suite, desktop publishing, and some public relations/communications ..?