in business?

I need to make an email that has some ads and a send to a friend link for special offers to some clients, what is the best and or easiest way to create this, I’m using outlook as my email service.

I have a Website, I want to do email marketing to bring lot of Customers to my website.And increase my business so please advice the best sites I can advertise my Company website URL also as yahoo and google.
And what are the wyas to do email marketing and to download and use which software to send emails for free or any company for getting email marketing done?

I need a professional company that uses only opt-in email addresses and can geotarget campaigns.