First, it’s important to know that I spam no one. People must sign up to receive my e-mails. What the e-mails do is build trust between me and potential clients.
Actually, blogs, delivered by rss feeds are taking the place of e-mails. Many people prefer them because the receiver is in charge. She can sign up for the ones she wants and doesn’t have to clean out a mail box — ever. I’m putting a blog on my site this month if my schedule allows.
It’s important because it can produce an instant result – depending on what you sell. If you have a ‘click to buy’ elenment then you can see exactly how effective the campaign is.
Sure, all the usual stuff goes – professional consistent image, blah blah blah. Actually , like any real marketing, it’s about money.
With good email marketing you can move from touching the client to securing the sale in one easy trackable process.
Better yet, if you’ve dealt with the client before, they’re already exceedingly qualified and you’re more than 90% there.
I love it.
Pity it’s almost dead.
The real opportunities were back in 2000 – 2003. These days email marketing is approaching ‘passe’.
Because it is inexpensive, and allows recipients to click right over to your site. They are already online, its much better than any other ad or direct marketing.
August 26th, 2010 at 2:55 am
I use e-mail to market.
First, it’s important to know that I spam no one. People must sign up to receive my e-mails. What the e-mails do is build trust between me and potential clients.
Actually, blogs, delivered by rss feeds are taking the place of e-mails. Many people prefer them because the receiver is in charge. She can sign up for the ones she wants and doesn’t have to clean out a mail box — ever. I’m putting a blog on my site this month if my schedule allows.
August 27th, 2010 at 5:45 pm
Some benefits include:
1.Reinforce your brand each time an employee sends an email
2.Ensures your company maintains a consistent professional profile
3.Differentiates your company from competitors by providing a flexible communications tool
4.Increases productivity and efficiency by directing recipients to relevant sections of your website, or to a freephone number
5.Enables your company to send targeted and focused messages, increasing brand awareness
6.Can be incorporated as part of a lead-generating process, using Web links
7.Increases customer retention through more effective and continuous communications
8.Contributes to the identification of new business opportunities by making your brand more visible
I have also included a link that defines how to establish one and what to consider when creating your first campaign.
August 29th, 2010 at 5:03 am
It’s important because it can produce an instant result – depending on what you sell. If you have a ‘click to buy’ elenment then you can see exactly how effective the campaign is.
Sure, all the usual stuff goes – professional consistent image, blah blah blah. Actually , like any real marketing, it’s about money.
With good email marketing you can move from touching the client to securing the sale in one easy trackable process.
Better yet, if you’ve dealt with the client before, they’re already exceedingly qualified and you’re more than 90% there.
I love it.
Pity it’s almost dead.
The real opportunities were back in 2000 – 2003. These days email marketing is approaching ‘passe’.
August 29th, 2010 at 7:49 pm
Because it is inexpensive, and allows recipients to click right over to your site. They are already online, its much better than any other ad or direct marketing.