I am currently a marketing manager trying to figure out the next step in my career. I have had a lot of experience in marketing communications type activities: creating collateral, press releases, managing trade shows, and promotions. I am wondering what experience I may lack on the quantitative side: managing P&L, managing product lifecycle, product mix, etc. If I am more interested in the creative side of marketing, should I stay in MarCom? Or do Brand Managers deal with both? Is there less growth potential in MarCom – job ads make it seem like an entry level profession making only around $35K.
I am currently a marketing manager trying to figure out the next step in my career. I have had a lot of experience in marketing communications type activities: creating collateral, press releases, managing trade shows, and promotions. I am wondering what experience I may lack on the quantitative side: managing P&L, managing product lifecycle, product mix, etc. If I am more interested in the creative side of marketing, should I stay in MarCom? Or do Brand Managers deal with both? Is there less growth potential in MarCom – job ads make it seem like an entry level profession making only around $35K.
