Does anyone know of any consulting firms that can help putting leadership, employee engagement and marketing communications together?
This is very important for our organization in order to meet the expectations we promise our clients and marketplace.
I heard of a company called Landes & Associates – does anyone know their URL or phone number?
Thank you,
Preparing for Business Success
What you need to know before you get started: the pros and cons of starting a small business; evaluating you own strengths and weaknesses; avoiding the ten most common mistakes; exploring online resources.
Instruction Set 2
Choosing Your Business
Types of businesses; the pros and cons of different types of businesses; facts and figures; legal points; special considerations; online resources.
Keys to Success
Identifying your mission; creating a Mission Statement; setting measurable goals; stages of growth.
Business Connections
Where and how to begin networking; building and maintaining you network; successful networking; developing community contacts; finding a mentor; online connections.
Instruction Set 3
Market Research
Where to start your research; the benefits of market testing; using demographics; finding you target market; adjusting to market changes; creating a questionnaire; types of surveys; interpreting data; customer buying behavior and values; online resources.
Basics of a Business Plan
Business information; your industry; your operating plant; your financial plan; supporting documentation; background research; getting started; using the library; researching costs and pricing; business tips; finding business plan software
Writing a Business Plan
Getting ready to write; Introduction and Overview; the Business section; Background, Mission Statement, Products and Services, and Target Customers, positioning your business; product differentiation; the Industry section: Market Position and Competition.
Instruction Set 4
Your Business Structure
Choosing a structural status; plant and equipment needs; describing your inventory; your management structure; Total Quality Management; developing processes; staffing considerations.
Financing Your Business
Finding the right financing; types of financing; banks and other lending institutions and agencies; equity financing; finding financial resources online; avoiding undercapitalization.
Legal Requirements and Resources
Types of legal requirements;legal resources; regulations, licenses and permits; federal, state and local requirements; payroll; zoning laws; business taxes.
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Instruction Set 5
Marketing that Works
Your marketing plan; tips for effective marketing; advertising campaigns; public relations campaigns; marketing resources; promotions and publicity; finding the right strategy for your business.
Building a Team
Hiring the right people; keeping the right people; internal customer service; suppliers, distributors and experts; referrals and recommendations.
Putting Your Business Online
What is e-commerce; establishing your Web presence; security, credibility, and consumers; creating your Web page; online resources; Web service providers; making yourself known.
Instruction Set 6
Preparing a Budget
Estimating costs and expenses; software and online resources; forecasting sales volume; pricing strategies; making financial projections; financial analysis; performance measures.
Keeping Business Records
The importance of keeping records; bookkeeping basics; computerized accounting; record keeping for tax purposes; line item descriptions; income statements; your business status; financial statements and statement analysis.
Graded Project — Creating Your Business Plan
Pulling all the elements together; filling in the missing pieces; developing the overview; evaluating the overall plan; tips for presenting a stronger plan.
Learning Aid: Starting Your Own Business CD-ROM
Oral reports will commence once per grading session. Grading will be based on clarity,statistics,demographics,and customer charisma.
