you conduct public relations for a hospital. You learned that one of your staff physicians is an impostor. He has a college education but no medical school preparation. He has delivered babies, set bones, sutured wounds, written prescriptions, etc. His skills appear to be sufficient enough to have filled hospital officials, his fellow medics at the hospital, his colleagues, and the AMA. When confronted with the evidence, he admits to being an impostor, but points to his unblemished record of patient care.
do you disclose this information? if so, how?
develop a PR campaign which would inform patients and public.
how will the information be released?
what would be your media relations strategy?
how would you define the issue?
this is going to be on my final. i’m very bad at this and i don’t know what to do…anything will help!
Thank you!
