You do not know how hopefully you would be to me if anyone can figure this out for me!

what is the “integrated marketing communication plan” that Starbucks cafe and retailer uses if it want to open its busniess in a new country?

I have this question in an assignment:

Your first public ………………………………………….…………3
Use the name of your public as a heading; each public will have its own heading. You should have at least six here.

First, what are publics????
Any examples of 6 types of publics????