here is the question my professor is asking us to answer:
As a marketing practitioner, how will you apply advertising and PR functions to integrated marketing communication? Briefly discuss your opinion
I’m not really sure what to put. Any ideas would be great. Thanks!
December 28th, 2009 at 12:50 pm
the key in IMC is the word Integrated. Integrated means that the message has to be the same across all channels. Depending on the audience you can adjust the way you present it, but always try to convey the core message.