Alright everyone in the public relations sector I need your stories please. I have had to explain to everyone the difference between public relations and marketing but like i already new they still dont get it. I have had to explain what is public relations but they cant comphend it. Please tell me your stories with clients and them being well idiots
I am looking for stories about your pr experience trust me i know what pr is and what marketing is i hold degrees in both.
December 16th, 2009 at 2:12 pm
P.R is concern with the whole organisation.
Marketing is just one section in an organisation.
P.R has concerns with organisation which are not at all involved in any kind of marketing.
Marketing deals with market.
December 18th, 2009 at 5:26 pm
In the simplest terms, public relations deal with journalists, politicians, members of the elite communities, agencies and organizations and the like. It also deals with events organizing (corporate launches, parties, charities, etc.). It will make sure that your company is well-connected, and maintains a network of contacts.
On the other hand, marketing focuses on how to effectively sell your products and services as well as knowing your buyers/clients and target markets, while studying the risk factors and sales projection (although some organizations have a different department for this).
The difference between the two can be confusing to some, simply because the two are much related to each other they seem to overlap.
December 19th, 2009 at 3:25 am
Public relations is grilling hot dogs and burgers in 100 degree weather during customer appreciation day. It’s realizing there are no porta-potties at your middle-of-nowhere volunteer post for the local triathalon. It’s refraining from going behind the nearest tree, because that wouldn’t be good for the corporate image. It’s dealing with the media in the middle of the night, because a customer who received your letter with flower seeds enclosed, thought the envelope contained anthrax and took it to the police. It’s working a 40-hour-week, then representing your company all weekend at community events, and smiling through it all. It’s having a co-worker say, “It’s not fair that you get paid to do all the fun stuff.” It’s having another co-worker say, “I don’t know why we do all that PR stuff. It doesn’t get us any business.” (So my idiot story is about co-workers, not clients.)
In my experience, that’s how many people view PR. They see it as getting paid to play around. I’ve NEVER spoken to anyone who actually worked in PR, who thought it was all fun and games.
PR, in fact, is a form of marketing. It compliments other forms of marketing. I think of marketing as the umbrella term, and under it goes PR, advertising, market research, sales and other ways of building business. All of these should work together. For example, you might research the need for a new product. The person responsible for developing that product may also fall under the marketing umbrella. Once the product is developed, advertising kicks in. The PR works with the advertising. When you’re out a community event, you’re passing out information about the new product. (You aren’t there just to “have fun” thinking about porta-potties.) You send out a press release, telling why the introduction of this new product is newsworthy in your market. The public sees your ads. They see you at the event talking about your product. It typically takes many exposures to get a person to act and buy something. So you’re hitting them from the advertising side. You’re hitting them from the PR side. And it all works together for effective marketing.
In my experience, PR can actually gain more business than other forms of marketing, especially in a smaller community. When people read about your company in the newspaper, they don’t realize it came from your news release. They see that story as more credible than any ad you could run. When people see you out in the community, especially when you’re helping a charity, they see your company as “caring” and worthy of their business. You may not be able to track PR return on investment, but I’m convinced if you could, it would be high. PR is a very important part of any company’s marketing effort.