For my Education class I have to make an ad campaign with a logo to recruit and retain teachers. I am not very creative :[ and I am not sure what to do so I was wondering if anyone has some good ideas for me <3 Here is the assignment:
Madison Avenue
Due to the growing need to recruit and retain teachers, a Madison Avenue public relations firm has contributed a large part of its advertising budget to draw quality people into teaching. For this activity develop an ad campaign that both attracts candidates and promotes the professionalism of teaching, based on the Standards. Things to emphasize:
* Campaigns tend to have a logo, a punchy message, and a slogan that grabs the intended public.
* All ads must be based on fact. Consider current geographic and economic realities. Use the standards.
* Make sure ads have a defined target audience.
December 17th, 2009 at 9:35 am
A logo is used to remind people of a place or event, so it has to have some sort of meaning dealing with the message. my advice for you is first create some sort of creative “punchy” message, try and relate to it, another thing is what is the campaign dealing with “teachers” and or “education” so thing of some images that would remind you of teachers, some common images are apples, schools, blackboards, while i was typing an idea came to me you might use or maybe gather your own idea you can combine the image of an apple and the earth and make the earth in the shape of an apple, and a punchy slogan could be something like “teachers make a world of difference”