I just graduated from college with a BA in English this past May and been unsucessful in finding a job. I have applied for many retail jobs just to earn mony to no avail and decided to try to search for a PR job. Can anyone give me advice in marketing myself to obtain a job in this field? I have string writing skills and can communicate intelligently. I just don’t know how to go about getting my foot in teh door for this type of job because I have an English degree. Any help would be greatly appreciated!! Thanks so much.

BTN 17-1 Refer to Krispy Kreme’s financial statements in Appendix A to answer the following:
1. Using 2001 as the base year, compute trend percents for 2001, 2002, and 2003 for revenues, operating
expenses (cost of sales), general and administrative expenses, income taxes, and net income.
(Round to the nearest whole percent.)
2. Compute common-size percents for 2003 and 2002 for the following categories of assets: (a) total
current assets, (b) property and equipment, net, (c) intangible assets, and (d) accrued expenses.
(Round to the nearest tenth of a percent.)
3. Comment on any significant changes across the years for the income statement trends computed in part 1 and the balance sheet percents computed in part 2.

THEN

Go to www.krispykreme.com and in the menu on the left place your mouse over the Krispy Kreme hyperlink. Clink on investor relations on the menu that pops up. Click on SEC Filings from the selections on the bar in the middle of the page. Under the Quick Links heading, click on the link for 10-K. Open the 10-K report filed on 05-07-02.

In the table of contents on the microsoft word version click on EX-13 (Annual report to security holders). In the table of contents, of the pdf version, click on EX-13 (Annual report to the security holders) In either version scroll down to the section titled “Management’s discussion and analysis of financial condition and results of operation”.

Discuss the importance of depreciation analysis, company stock analysis, cash flow statement analysis, income statement trend analysis, and management analysis. In each case, explain what the information conveys to management. Talk about how you used each of these tools as you analyzed Krispy Kreme’s financial statements. What do they reveal about the financial health of the company?
Required
1. Access and read Krispy Kreme’s Management Discussion and Analysis (MD&A) section in either
its annual report or its 10-K for the year ended February 3, 2002 [KrispyKreme.com]. What
risks do Krispy Kreme’s shareholders face as management and employees work to position the
company for long-term success?
2. What are the managerial accountants’ responsibilities in evaluating risk?